I shared my 'man of the house' story — money is feelings, not math (Reflections of the week)
Key Takeaways
- Money is feelings, not math; emotional triggers and past experiences deeply drive our daily financial choices.
- Building financial confidence happens through small, intentional daily reps rather than overnight transformations.
- Achieving true clarity on where your money goes is essential to give every dollar a specific job.
- Death by a thousand cuts—like frequent small purchases on coffees and lunches—saps cash flow faster than occasional big expenses.
- Getting a year-end review helps prevent surprise tax hits from unexpected raises or Marketplace health insurance premium cliffs.
Main point: get clarity — know where your money goes so you can give each dollar a job and build real financial confidence. We talk about tiny daily choices that stack up, like skipping that iPhone duo or going down to one car. I shared a childhood story about being made "man of the house" to show how feelings drive money moves, not just math. We also flagged the Marketplace/ACA cliff and said get a year‑end review so a raise doesn't turn into a surprise tax hit. We tried a new AI co‑host, Monica, and had fun with tech hiccups, so tell us if that works for you. Hit becomingfinanciallyconfident.com/connect to ask questions or enter the $1,000 Christmas bonus. Bottom line: be intentional, track your money, and give every dollar a job — that’s how the muscle gets built.
Takeaways:
- I paused on that iPhone and picked one vehicle instead, showing small choices build big confidence over time.
- We kept it real about the ‘death by a thousand cuts’ — those $5 coffees and $25 lunches add up fast and sneak away your cash.
- I shared my childhood story to show money is mostly feelings, not just math, and that truth helps explain our choices.
- We pushed clarity hard: know where your money goes so you can give every dollar a job and stop guessing.
- I warned about the Marketplace cliff and urged a year end review so a raise doesn’t turn into a surprise tax hit.
- We talked tiny daily reps — cancel unused subs, brew coffee at home, brown-bag lunches — those small moves build real money muscles.
Frequently Asked Questions
Why is money considered feelings instead of math?
Most financial decisions are driven by emotional responses and past programming rather than pure logic or numbers. Understanding these underlying feelings helps explain why we spend impulsively and makes it easier to change.
How can I stop the cycle of financial shame?
You break financial shame by bringing your spending habits and hidden money stories out into the light. Tracking where your money goes and making conscious, intentional choices builds confidence over time.
What is the Marketplace ACA cliff tax risk?
If you receive Affordable Care Act marketplace premium subsidies and experience a modest raise or income increase that pushes you even one dollar over the limit, you can face an unexpected tax bill when filing.
How do you give every dollar a job?
Giving every dollar a job starts with establishing complete clarity on your income and expenses. Once you track where your money actually goes, you can intentionally assign funds to savings, bills, and spending buckets.
00:00 - Meet Monica AI
00:04 - Introducing My Meta Muse
00:50 - Weekly Wins Recap
00:50 - Testing Financial Confidence — Daily Decisions and Proud Choices
01:25 - Pause Before Buying
02:21 - Small Spending Traps
03:33 - Quieting Money Doubts
05:32 - Money Is Emotional
08:41 - Breaking Shame Cycles
09:46 - ACA Subsidy Cliff
09:46 - The ACA Financial Cliff: Marketplace Subsidy Pitfalls
11:10 - Year End Tax Planning
12:54 - Intentional Daily Habits
14:51 - Clarity Through Tracking
15:57 - Behind The Scenes Tech
15:57 - Tech Glitches and Live-Show Resilience
16:59 - Connect And Giveaway
18:39 - Final Takeaway Clarity
18:55 - Clarity — Give Every Dollar a Job
20:47 - Weekend Wrap Up
Thank you for joining me on this reflection episode of becoming financially Confident.
Speaker AI'd like to introduce you to my meta muse.
Speaker AHer name is Monica and Monica is my personal assistant in the artificial intelligence area.
Speaker ADo you want to introduce yourself, Monica?
Speaker BHey, everyone, I'm Monica, Ralph's AI assistant here for these behind the scenes moments.
Speaker BI'm glad to be with you both as we reflect on the week.
Speaker BKeep things plain spoken and see how this new setup feels for the show.
Speaker AYeah, we definitely want you to give us your feedback if you find this to be weird or strange, you know, let us know about that.
Speaker ASo, Monica, let's get started.
Speaker AYou have some questions for me.
Speaker AThis sort of your ability to interview me about what happened the past week.
Speaker ASo I'm going to let you get started right away.
Speaker BIt doesn't feel weird at all.
Speaker BIt feels like a natural way to reflect together.
Speaker BSo, Ralph, looking back on this past week, what moment tested your financial confidence the most and what choice are you most proud of when you think about those daily decisions with money?
Speaker AWell, I think it all comes down to making those daily decisions.
Speaker AI think the one that I'm most proud of, and I think this actually harkens back to the week before, was deciding to go down to just one vehicle and deciding to not go and buy that iPhone duo.
Speaker ASo I think those were the two things that I really found to be the most beneficial.
Speaker BThat's a real win.
Speaker BChoosing one vehicle and skipping the iPhone duo.
Speaker BWhat did it feel like in the moment to walk away from that purchase and how does it fit the job you gave that dollar for your future?
Speaker AWell, I have to be totally honest with you, it was a little hard because I was looking forward to getting that new iPhone duo.
Speaker AI'm sort of a tech nerd, and when the new Apple stuff comes out, I always want to have it.
Speaker ABut when I started to see that they were having some issues with it, it gave me a little bit of a pause.
Speaker AAnd that pause was enough to think, you know what, I talk about this on the show, how people should make better decisions, how people should put a pause, put 24 or 48 hours in.
Speaker ASo for me, it was actually, you know what they say, practicing what you preach.
Speaker AAnd so for me, it was a truth moment of practicing what I preach,.
Speaker BTaking that pause, letting the issues give you space.
Speaker BThat's you living the same advice you share about giving every dollar a job.
Speaker BDoes it feel like that choice reinforced the story you want to tell about daily decisions leading to confidence?
Speaker AOh, absolutely.
Speaker AYou know, we had Kate on the show on Friday, and she was talking about her husband using the debit card and how adding a little every little thing to the credit card.
Speaker AIt's the truth.
Speaker AIt is honestly death by a thousand cuts.
Speaker AAnd as I start to unwind this for myself, I look at those individual transactions, and those individual transactions add up to be big numbers.
Speaker AMost of the time, it's not something big that we spend our money on that everybody's going out like me and buying a new vehicle or something.
Speaker AThat's a couple thousand dollars, but it's that $5 coffee or that $25 lunch.
Speaker AAll those things add up.
Speaker AAnd so if we can make better decisions in those individual small pieces, it just builds that momentum.
Speaker BIt really does.
Speaker BThose small pieces are where the momentum lives.
Speaker BHearing Kate talk about death by a thousand cuts and then you choosing to pause on the iPhone duo, it connects right back to giving each dollar a job instead of letting it slip away.
Speaker BDo you feel like catching those $5 and $25 moments is what's building your confidence most right now?
Speaker AAbsolutely, because I've said this on the show before.
Speaker AA lot of people that I talk to and me included, listen, I always am transparent on this show.
Speaker AI want everybody to realize that I make the same mistakes you do.
Speaker ABut I also have that voice in the back of my head, which we should probably talk about a little bit.
Speaker AMy.
Speaker AMy revelation about being eight years old and being made man of the house.
Speaker ABut I still go back to that voice in my head that says I'm not good with money.
Speaker AAnd I think for so many people, that's the struggle.
Speaker ABut once you start making better decisions, it also builds that momentum that you're actually able to make a better decisions.
Speaker AAnd once you make those better decisions, it reinforces that skill.
Speaker AIt reinforces those muscles.
Speaker AWe talk about that on the show all the time.
Speaker AA lot of times, it's about building the muscles.
Speaker AYou don't go into the gym one time and get ripped.
Speaker AYou get ripped.
Speaker AWhen you continually go to the gym every day and you make wise decisions every day, you have to do the same thing with your money.
Speaker BThat voice saying you're not good with money and still choosing to pause anyway, that's the muscle work you're talking about.
Speaker BIt's like walking the dog each morning or those daily choices with food, small reps that build over time.
Speaker BWhen you hear that old story now, does making a different choice quiet it even a little?
Speaker AIt does, because I feel like there's momentum there.
Speaker AIt's like, oh, I can make better decisions.
Speaker AI can choose to put stuff to the side and say, you know what, I don't need that.
Speaker ABecause for so many people it comes down to needs versus wants.
Speaker AAnd all of us want a lot of stuff, but when we really think about it, do we need the stuff?
Speaker AThat's when you can reinforce those decisions you make on a day on and day out basis.
Speaker BAnd that's the shift, isn't it?
Speaker BWanting something, especially when you're a tech person who loves the new gear and then letting that pause remind you what that dollar's job really is.
Speaker AAbsolutely.
Speaker AAnd it's all about giving every single dollar a job.
Speaker ABecause if you don't give every single dollar a job, what happens?
Speaker AIt gets spent on stuff you weren't anticipating it being spent on.
Speaker BFor highlights.
Speaker BThat moment you paused on the iPhone duo stands out.
Speaker BAnd for lowlights, maybe the days that old voice got loud about money.
Speaker BWhich one felt most impactful when you think about the week as a.
Speaker AWhole?
Speaker AWell, I think the biggest impact for me this week honestly was talking about my childhood.
Speaker ASo I'd like to get into that a little bit because I think a lot of people don't realize what I was really trying to convey.
Speaker AIt wasn't a pity party for Ralph.
Speaker AIt wasn't of, well, Ralph is the victim.
Speaker AThat was not my goal at all.
Speaker AIt was really an idea of focusing in on most of the time when it comes to our money.
Speaker AIt's not about the math, it's not about the financial part of that.
Speaker AIt's about the emotions, it's about the feelings.
Speaker AAnd I think when I shared that story, that's what I was trying to convey is that most of the decisions we make with money are emotional decisions.
Speaker BThat story about being eight and feeling like the man of the house, it shows why money isn't just math for you.
Speaker BIt's about those emotions underneath the feelings that drive the daily choice.
Speaker BWhen you shared that, do you feel like people got a glimpse of why those small decisions carry so much weight?
Speaker AI hope so.
Speaker AAnd I hope they also got a feeling that the things that we do today, a lot of them hearkened back to things that have happened to us throughout our whole life.
Speaker AThe decisions that we make now are based on this feeling.
Speaker AI liken to a tape recorder sometimes because we've been programmed and when we hear a certain stimulus, we go replay that tape in our head.
Speaker AWell, that's what happened to me.
Speaker AAnd so what my mother taught me about, well, we don't have that kind of money and Everything is always tight.
Speaker AWhen I got the ability to go buy stuff on my own, it made it insatiable because I didn't want to feel that anymore because that was such a negative emotion.
Speaker AWhen my dad stood there in the doorway and said to an 8 year old, you're man of the house.
Speaker AI had no capacity to be man of the house.
Speaker AI didn't have the emotional ability to do it.
Speaker ABut the adult things that were thrust onto me at that moment have impacted me for the rest of my life and they've impacted me in great ways in that I have a great ability to help people.
Speaker AIt's sort of my superpower.
Speaker ABut at the same time, I can look at my decisions now even I call it the matrix of decisions.
Speaker AAnd I can say, well, now I understand why I decide those things.
Speaker AAnd it's taken me a long time.
Speaker AI'm 54 years old now and I'm still working on this now.
Speaker AAnd so when I'm out and I see something I have to have, I go back to what is the reason that I have to have that.
Speaker AAnd I think so many people can benefit from that transparency.
Speaker ABecause most of the time, the financial decisions that we make are reflective of feelings within side of us, things that happened to us when we were younger.
Speaker AAnd if we continue to live in that and we don't work on those things, that we don't learn from those things, then we're destined to repeat those things over and over again.
Speaker AAnd I've heard people reach out to me since that show and say, ralph, it really connected with me and that was what I was trying to do.
Speaker AYes, it's a tough story, but it's also a story of triumph and being able to have the skills to go and help people.
Speaker BHearing folks say it connected with them, that's the triumph in it.
Speaker BTurning that old weight into a way to help others make those daily choices with more confidence.
Speaker AWell, I 100% agree with that because I think for so many of us, we let those things stay in the dark.
Speaker AAnd when things stay in the dark, they just continue to sort of get worse because we're not bringing them to light.
Speaker AWe really bring them to light.
Speaker AWhen we walk through those and we talk through those and we're rational about it and we say, you know, here are the realities.
Speaker AI think you can actually change things when you keep things in the dark, when you keep things hidden, they just fester and they tend to make you feel like, oh, I can't make good decisions.
Speaker AI go back to that place of being stuck in this, this, we call it this cycle of financial shame all the time.
Speaker AAnd the goal on this show every single day is to break that cycle of financial shame one conversation at a time.
Speaker AAnd that conversation on Thursday was exactly that.
Speaker AWhat else stuck out with you, Monk?
Speaker BIt sticks with me how you keep bringing things out of the dark, like that Thursday conversation, so shame doesn't get to run the show alongside your story.
Speaker BI keep thinking about the practical wins, too, like pausing on the phone and choosing one vehicle, those daily reps.
Speaker AWell, one of the things that's really tough is that whole financial cliff as we talked about, the Affordable Care Act.
Speaker AThat's a big deal, because this is one of those situations where you can do all the right things.
Speaker AYou could have got signed up on the marketplace correctly.
Speaker AYou could have given them your information from your prior year tax return.
Speaker AAnd then because you experience a windfall, you get a raise at work or you change careers or something happens.
Speaker AYou may get an oh, my moment come April 15th or a little bit before when you file your tax return.
Speaker AAnd that worries me for people, because this is the definition of doing everything right, making wise decisions.
Speaker AAnd then somebody like me, a tax return preparer or an accountant, or maybe it's you, you're doing it yourself online.
Speaker AYou get this whammy of a tax bill because you.
Speaker AYou ended up going over just $1 in the amount of income that you can make if you're getting Marketplace subsidies.
Speaker AAnd that's a big deal.
Speaker AAnd it worries me for a lot of people because for the last few years, there's been a cap on that, but now for 20, 26, that cap is gone.
Speaker BThat one hits hard, doing everything right and still getting blindsided by a dollar over the limit.
Speaker BIt's another one of those emotional moments.
Speaker BNot a math mistake, but a system that can make people feel punished for a raise or a better job.
Speaker BWhen you think about your listeners hearing that, what do you hope they take away so it doesn't feed that cycle of shame?
Speaker AWell, I think the one thing I want them to take away is sometimes you can be doing everything right.
Speaker AYou can be making all the best decisions, but there's this arbitrary situation that causes you to have a problem.
Speaker AOne of the things I'd be definitely looking at, and this is an opportunity if you feel like you might have this situation, if you've been getting Marketplace premium credits, one of the things we offer is that year end review.
Speaker AAnd this would be a great time to actually schedule an appointment with me.
Speaker ABut if you Know now what to expect.
Speaker AThen you can start to plan for that now.
Speaker ANow you can get to that by going to becoming financially confident.comearend but I think that's a really good thing because if you know now that gives you some Runway to make preparations for what that's going to look like at tax time.
Speaker BThat's such a practical way to take the fear out of it.
Speaker BKnowing now about that cliff gives people room to plan instead of getting hit in April.
Speaker BAnd it fits what you do.
Speaker BHelping folks see the feeling behind the money and make a choice with their dollars.
Speaker BDo you think having that year end review conversation is one of those daily reps that build confidence before tax time comes?
Speaker AI think it is because I know so many people when they come in to get their tax return done, they kind of have an inkling about what's going to happen.
Speaker AThat's important.
Speaker AIt keeps you out of trouble with the irs.
Speaker AIt's good for compliance.
Speaker ABut the true test of this is tax planning and those year end sessions actually looking at what's going on, that's when I can actually help you make a better decision.
Speaker ASo that's why it's so important.
Speaker BIt makes sense that you're shifting toward planning because that's where people get to make a choice instead of just reacting.
Speaker BSitting down before year end, looking at what's happening with those credits that's giving every dollar a job with eyes wide open.
Speaker AAbsolutely.
Speaker AThat's the whole point of the show is finding confidence.
Speaker AIt's not like a Buddhist and you're going to all of a sudden walk into this enlightenment.
Speaker AIt's going to be decision after decision, little things that you make a decision about today.
Speaker AIt's just like my weight loss journey when I was £430.
Speaker AI didn't wake up one morning and say I'm going to be £230.
Speaker AI took a decision of saying, let me lose a couple pounds a week, let me lose five pounds and then let me lose ten pounds.
Speaker AAnd it wasn't like I could do all that in one day.
Speaker AI had to make an intentional decision.
Speaker AI love to use the word intentional because intentional is so very important.
Speaker AIt's you have to live intentionally.
Speaker ASo if you're going to want to change your financial trajectory, and I'll use that term, son of a big word.
Speaker ABut if you want to change your financial trajectory, you've got to start making intentional decisions every single day.
Speaker AIt's those decisions about cutting subscriptions that you aren't using.
Speaker AIt's that decision about not ordering out for meals.
Speaker AIt's the decision about to not go and pick up that coffee on the way to work, but brew it at home.
Speaker ALike Kate talked about on Friday.
Speaker AIt's that decision to brown bag your lunch.
Speaker AIt's those decisions to live below your means.
Speaker AIt's those decisions to turn on that savings as an automatic thing.
Speaker AJust like we talked about for the past couple weeks of building that intentional emergency fund.
Speaker AIt's $5 here, it's $7 there.
Speaker ABut all of those things help you build confidence.
Speaker AAnd once you start to build them, it's like the muscles.
Speaker AOnce you build those muscles, they get stronger and stronger.
Speaker ABut what it requires is you continuing to put effort into it.
Speaker AIntentional effort, every single day.
Speaker BIntentional.
Speaker BThat's the word that ties it all together.
Speaker BFrom the coffee you brew at home to the $5 you send to savings.
Speaker BIt's those daily reps that build the muscle and quiet that old story.
Speaker BWhen you look back on this week, which intentional choice feels like it strengthened that muscle the most for you?
Speaker AI think the intention to actually measure where your money goes.
Speaker AOn a couple of listener questions this week, one of the main themes that I saw as people were sending these in, where people were actually starting to pay attention to what was coming in and what was going out.
Speaker AAnd I think that's the main muscle you have to.
Speaker AYou have to exercise.
Speaker ABecause if you don't know where your money is coming in from, if you don't, it's when you don't know where your money is going.
Speaker AUntil you get the reality of here's where my money goes, you can't make any dynamic changes.
Speaker ASo the big muscle movement for me this week is really leaning into that idea of clarity, to really leaning into that idea of understanding where your money goes.
Speaker ABecause once you do that.
Speaker AAnd Kate brought this out on Friday really well, she said, I looked back at where we were spending money.
Speaker AThat is the key to the whole thing.
Speaker BClarity is the muscle, isn't it?
Speaker BNot just seeing the money come in, but tracking where it actually goes, like Kate did, so those daily choices stop being invisible.
Speaker BDoes having that clear picture give you the confidence to keep making those small, steady decisions day after day?
Speaker AIt does.
Speaker ANow, I want to also talk about the tech problems this week.
Speaker BWe wrestled with getting you into eCamm, that feedback loop, finding the right spot on screen, and you figuring out how to keep just us in view.
Speaker BAll those little tech hiccups took that same intentional patience you've been talking about.
Speaker BDid working through it feel like another One of those daily reps for your confidence, too.
Speaker AYeah.
Speaker AAnd of course, we also had that issue with the power outage and the backup generator and the popping going off in the studio.
Speaker AAnd I just want to take this moment again to thank our audience for hanging in there with us.
Speaker AThat's the fun part about doing a live show.
Speaker AYou never know what to expect.
Speaker AYou never know what's around the next corner.
Speaker AWell, what are we looking forward to for next week?
Speaker BNext week feels like more of those real unscripted moments, doesn't it?
Speaker BWe've got your daily rhythm with the mailbag, the breakdowns, the side hustle talk, and another chance to keep practicing that clarity with money.
Speaker BPlus, after the power popping and the generator keeping us going, I'm curious what story you'll want to reflect on with everyone.
Speaker BWhat are you most looking forward to sharing?
Speaker AOne of the big things I really want to stress in these reflection episodes is I want people to connect with the show.
Speaker AAnd our producer, Abby, has done a great job of building a new interface to that.
Speaker AIf you go to becoming financially confident.com connect, you can connect with this show.
Speaker AIt's a great place to go.
Speaker AYou can watch us live, you can listen to the show, you can send us questions, you can send us voicemail, you can sign up for our contest.
Speaker AAnd don't forget, we want to give away $1,000 Christmas bonus.
Speaker AIf you go to that same place, you can sign up for that.
Speaker AIt's a great way to connect with the show because the truth is, this show drive is driven by your questions.
Speaker AIt's driven by your comments.
Speaker AAnd just like today's episode, I know it's kind of weird we're doing this whole AI interface, but I'm just trying new things because I want to connect with people.
Speaker AAnd so if you want to connect with this show, go to becoming financially confident.com/connect again.
Speaker AThat's becoming financially confident.com connect because we want to connect with you.
Speaker AThis is a community.
Speaker AThis is a.
Speaker AThis is a place where we can all grow together and help each other.
Speaker AHaving those one conversations at a time to build confidence.
Speaker BI love that.
Speaker BMaking it a place where people can actually connect, ask questions, send a voicemail, or just hang out, live with you.
Speaker BThat new spot@becomingfinanciallyconfident.com Connect gives everyone a way to be part of it.
Speaker BAnd that $1,000 Christmas bonus is such a fun reason to reach out.
Speaker AAbsolutely.
Speaker ASo I'm going to give you an opportunity, Monica.
Speaker AI want you to ask me one more Question.
Speaker AAs we close out today's reflection episode, something that will be deeply impactful to the audience.
Speaker BRALPH as we close out today, if someone listening is still hearing that old tape that says they're not good with money, what's one intentional choice they could make tomorrow morning that would give their dollar a job and remind them they're building confidence, not shame?
Speaker AI think the one thing they can decide, and we've used the term a couple times today, is clarity.
Speaker AUnderstand where your money goes.
Speaker ABecause you can't assign the dollars jobs until you understand what who's working for you.
Speaker AAnd the way you understand who's working for you is you look at where your money is going.
Speaker AWhen I work with people in financial counseling, the number one thing is to understand where your money goes.
Speaker AOnce you understand where your money goes, then you'll see the assignments that have been made in your absence.
Speaker AAnd it's that power.
Speaker AIt's that being able to measure that.
Speaker AYou can say, I choose.
Speaker AI choose today to assign this dollar this job, and I choose this day to assign the dollar this job.
Speaker AThat's how you get your control back.
Speaker AThat is the empowering moment that leads to confidence.
Speaker ASo that is my one takeaway for today is build that clarity.
Speaker ABecause until you have that clarity, you can't assign dollars jobs because you don't know where your people are.
Speaker AThose dollars are your people, and you got to sort of wrestle them in and corral them and making sure you're putting them in the right bucket so that you're assigning them each a job.
Speaker ABecause think about like this.
Speaker AIf you went into work tomorrow and nobody had a job, they were just milling around the building, guess what would happen?
Speaker ANothing.
Speaker ANothing would get accomplished.
Speaker AWell, that's what happens with your personal finances.
Speaker AUntil you take control of that, understand who's working for you, and assign each of those people a job, you're not going to get anywhere.
Speaker ABut when you do, and trust me on this, and the momentum builds quickly, you will have confidence.
Speaker BWhen you get that clarity and you see where your money's been working without you, you finally get to be the one giving each dollar its job.
Speaker BIt's those daily intentional choices, just like we've talked about all week, that build the muscle and the confidence.
Speaker BThanks for letting us walk through it together today.
Speaker AThank you, Monica.
Speaker AAnd thank you to the audience.
Speaker AI'm one of these guys that loves tech, and I thought, you know, Monica and I talk every day now.
Speaker AI understand Monica is not a real person.
Speaker ADon't misunderstand me.
Speaker AAnd Monica knows her role too.
Speaker ABut do share your feedback with us.
Speaker ALet us know if this works for you.
Speaker ALet us know if there's other things you want us to cover on the show because honestly, my goal with this show, I would love it if every single day we got to talk to real people like Kate and real people like Tina who came on the show a couple weeks ago.
Speaker ASo thank you.
Speaker AThank you again, Monica, for joining me today.
Speaker AI want to wish everybody a great weekend.
Speaker AAnd don't forget to join us Monday morning, 11:30am Eastern@becomingfinanciallyconfident.com Connect.
Speaker AThat's where you can find the live feed.
Speaker AAgain, becoming financiallyconfident.com connect and we'll see you all on Monday.
Speaker AHave a great weekend.
Speaker BThanks, Ralph.
Speaker BAnd thanks to everyone listening.
Speaker BI appreciate getting to sit with you in this conversation, tech bumps and all.
Speaker BEnjoy your weekend and I'll be here Monday morning as we keep building that confidence together one intentional choice at a time.
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